AsiaWorld-Expo | Visa Partners with Laufey: A Matter of Time Tour as Official Payment Partner, Sharing the Joy of Travel with Music Fans

Description

Global leader in digital payments, Visa, announces its partnership with two-time Grammy Award winner, Chinese-Icelandic singer-songwriter and producer, Laufey, to engage music fans and travel enthusiasts across the Asia Pacific region. Laufey recently won the Grammy Award for Best Traditional Pop Vocal Album at the 68th Annual Grammy Awards. She will be featured in Visa's upcoming Be the Traveller You Want to Be campaign, exploring the joys of travel with Gen Z audiences.
 
Through this partnership, Visa will be the official payment partner for the Laufey: A Matter of Time Tour across the Asia Pacific region. The tour will kick off in Hong Kong on May 12 and conclude in Auckland on August 12, spanning various cities in the region. All Visa Infinite cardholders will have early access to tickets through Cityline, followed by exclusive priority booking for Bank of China Visa credit card customers in Hong Kong:
 
Visa Infinite Card Pre-sale: All Visa Infinite cardholders can enjoy priority booking on Cityline from 10am to 4pm (Hong Kong time) on March 9
Bank of China Visa Card Pre-sale: Bank of China Visa credit card customers in Hong Kong can enjoy priority booking on Cityline from 6pm on March 9 to 10am on March 10 (Hong Kong time)
 
For more details on the Visa Infinite Card and Bank of China Visa Card pre-sale promotions, please visit:
https://www.visa.com.hk/zh_HK/promotions/laufey-presale.html
 
Over the coming months, Laufey will share her favorite memories and destinations from her travels across the Asia Pacific and beyond through a series of videos on Visa's official platforms. Stay tuned for more exclusive content for 'Lauvers' on Visa's official channels.
 
"I am thrilled to partner with Visa for the 'A Matter of Time' tour and bring the joy of travel to my fans across Asia," said Laufey. "My music is a reflection of my inner world, and I am excited to reconnect with places that have inspired me so deeply. Asia holds a special place in my heart, and I can't wait to meet my fans there once again."
 
Danielle Jin, Chief Marketing Officer, Asia Pacific, Visa, commented, "Laufey is a unique artist who has brought jazz to a new generation of fans globally with her fresh take on the classic genre. Her determination to forge her own path aligns with Visa's values. We believe that success is built on the little things we do every day, and by relentlessly pursuing our passions, we can achieve the extraordinary. Laufey's distinctive musical style has a powerful cultural impact, and through this partnership, we are providing fans with a seamless and secure payment experience so they can fully express their love for Laufey and become her most devoted 'Lauvers'."
 
From sports and music to fashion and entertainment, Visa is committed to delivering memorable experiences for fans. Guided by a fan-first philosophy, Visa crafts experiences that deepen connections, enabling global audiences to engage in a seamless, secure and convenient way. Through influential collaborations, Visa not only shapes cultural moments but also drives cross-border commerce. This partnership with Laufey builds on Visa's longstanding support for musicians, creating intimate and impactful experiences that bring fans closer to the artists they love.

OPERA STALL PACKAGE
▹ One Category 1 Ticket
▹ Exclusive Photo Souvenir: One special photo taken at the Laufey VIP photo booth*
▹ One VIP exclusive gift
▹ VIP commemorative card and lanyard
▹ Priority purchase of official merchandise**

CONCERTO PACKAGE
▹ One Category 2 Ticket
▹ Exclusive Photo Souvenir: One special photo taken at the Laufey VIP photo booth*
▹ One VIP exclusive gift
▹ VIP commemorative card and lanyard
▹ Priority purchase of official merchandise**

*Artist will not be present at the event
**Subject to availability of merchandise booth

▪️Visa Infinite Card Exclusive Priority Booking
Monday, March 9, 2026, 10am – 4pm (HKT)

▪️Bank of China Visa Credit Card Priority Booking
Monday, March 9, 2026, 6pm – Tuesday, March 10, 2026, 10am (HKT)

▪️Live Nation Member Priority Booking
Tuesday, March 10, 2026, 3pm – 11:59pm (HKT)

▪️Public On-sale
Wednesday, March 11, 2026, starting 11am (HKT)